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Learning how to increase blog traffic and get to the first page of Google is at the forefront of many entrepreneur’s minds.
When I started this blog, I had no idea about how to get blog traffic, keyword research or blog ranking. I thought my blog would miraculously get readers if I just wrote good content – how wrong was I!
No matter how good a writer you are, if no one knows you’ve written a post, you won’t get any traffic. And don’t get me wrong, I did share posts on social media, but wow I was so naive and to think that’s all it took!
If you don’t have a blog traffic strategy in place, you’ll likely not get many readers fast.
So how do you increase blog traffic?
Being a new blogger is tough. And, if you’re like me you’ve probably read tons of articles on blog traffic strategy that just end up being a sales pitch for buying a course.
So I’ve decided to buck that trend and write you an epic article on the multiple ways you can use to increase blog traffic. Ones I’m currently trying out myself and some unusual ones you may not have heard about.
First Things First – Check Your Website SEO, Usability and Load Speed
The first place to start when you want to increase your blog traffic is by making sure your website is SEO (Search Engine Optimisation) friendly, it’s easy to use and it has a fast load speed.
If your website isn’t friendly for visitors, they won’t stay long on your blog, even if you get them there.
You can check your blog’s performance for free with this website analysis tool from Brighter Click.
It will send you a handy PDF with your website scores, so you can see what you need to work on.
If you don’t have much cash and are not techy minded to make the fixes, use Fiverr to get affordable website support. I’ve used it frequently and it’s been a lifesaver as a new lean blogger.
Another place I’ve found help with my blog is from the Biz Sugar platform. Small business owners and entrepreneurs can join for free and get advice and help from other experienced business owners.
Now let’s look at simple techniques guaranteed to increase your blog traffic.
1. Answer Questions on Quora
Quora is a leading question and answer site that drives huge amounts of referral traffic. It is seriously underused by businesses, who don’t realise its power.
People go on Quora to ask questions they need answers to. If you’re on there with the right answers, you can build your authority in a niche and drive people to your blog.
Quora has spaces which are like niche groups. You can join these spaces and share your blog articles which could get seen by potentially hundreds of thousands of people. Initially, your articles will have to be accepted by a moderator.
But, as you spend more time on Quora building up your authority, you may get asked to be a contributor in these spaces. This means you’ll then have a ready-made audience, who are interested in what you’re writing about to show your content too.
After a while, you’ll also be able to start up your own Quora space which you can control. Check out my Quora space here; We Work Remotely.
Suggested reading; How I Got 1,000s of Leads From Quora. Become a Quora Contributor…
2. Share Your Articles on Viral Content Bee
This little gem of a platform I came across after reading another bloggers article on Pinterest. And what a find it was!
Formerly Viral Content Buzz, this is a free social media platform where you can put your content in front of influencers and everyday people for them to share.
It has moderators that check every article submitted for quality control, so you can be rest assured only great articles are on there to share.
Viral Content Bee works on a credit system. This makes sure everyone actually has to share articles to be able to share their own. If you’ve ever joined a share group before on Facebook or Twitter, you’ll know there are sometimes people who don’t share which is annoying. VCB is policed and knows who is sharing and who isn’t.
Here is a video demo of Viral Content Bee;
VCB supports shares on Pinterest, Twitter, LinkedIn, Facebook, Mix, Tumblr and Flipboard.
You can sign up for free on the Viral Content Bee homepage. Next, connect your social accounts and select your groups of interest so you see content in your niche.
You’ll start off with 10 free credits so you can post your article to get shares from other users. Then spend about 10 minutes each day sharing other users content so you build up more credits.
Each time you get 10 more credits, share another of your articles. To increase shares by influencers with large followings, you can buy more credits to add to a project.
3. Write Guest Posts on High DA Sites
If you want to increase blog traffic, guest posting should be a strategy you look into. Guest posting is where you write an article on a high DA (Domain Authority) website and get a link back to your website and/or social media accounts.
The more links you get back to your website, the more your website ranking will grow, thus building your traffic from Google.
Authority websites have huge amounts of traffic and if you can get a small fraction of that back to your website you can see how powerful this can be.
You will have to take time pitching your guest post ideas to high DA websites. It can take a while to get your ideas accepted, but don’t get disheartened when you get ignored.
Keep plugging away and you will get responses. You can check the domain authority of your website and others by downloading the Moz extension in Google Chrome.
Here is a list of 150+ high DA sites accepting guest posts.
My advice is to start applying to DA 20 websites for guest posts. Then work your way up DA 30, 40 and 50+.
This allows you to get practice writing for smaller websites which will give you some credibility. Then you can apply for the higher DA websites which are obviously harder to get guest posts on.
4. Comment on CommentLuv Blog Posts
Blog commenting is another strategy to get links back to your website. Many websites use a plugin called CommentLuv which incentivizes good comments and gives dofollow links.
The more dofollow links you have back to your website; the more Google will see your website as trustworthy, boosting your page rank.
A nofollow link doesn’t carry as much favour with Google and will not boost your website rank.
WordStream gives a good explanation of dofollow and nofollow links here.
CommentLuv blogs allow you to add your website link when you post a comment and will give you a dofollow link back to your website.
This is why commenting on websites with the CommentLuv plugin is worthwhile.
Obviously, take time to read articles and write a thoughtful comment. If you just post ‘great article’ on every comment box, you will soon get seen as a spammer and only out for personal gain.
Check out this list of CommentLuv blogs here.
5. Build Your Pinterest Presence
Pinterest is a social media site and search engine with over 335 million monthly active users! It falls into the fourth spot behind Facebook, Instagram and YouTube, but it’s the best platform for bloggers if you know how to use it.
I’ve only recently discovered it myself and have been able to increase blog traffic in a short time.
After lots of research on Pinterest strategies, here are my best tips for getting results;
- Set up a Pinterest business account. This will give you access to analytics, rich pins and make you look like a professional blogger (even if you don’t feel like one yet!)
- Build at least 10 boards including one containing your ‘best blog posts’. Use keywords in the description of your boards eg; phrases people will search for in your niche
- Design stunning pins. Create 3-5 for each blog post so you can track which one gets the most clicks. Remember, Pinterest is visual so you need to make your pins stand out with colour and an interesting title. Studies show that red/pink/purple colours get more clickthroughs on Pinterest. I’m starting to experiment with these colours as my brand colour is turquoise and orange
- Apply to join group boards. I’m currently experimenting with group boards. I’ve read conflicting information on their power. Some people think groups are dead and Pinterest doesn’t favour the ones who use them and some say join as many as you can! Let me know your experience?
- Use Tailwind to schedule your pins and join tribes. If you’ve been on Pinterest for a while I’m sure you know about Tailwind. This awesome software allows you to schedule all your pins at once, keeping you more organized. Get your one-month free trial here. Once inside you can request to join tribes and share your pins. Experiment with these as some you’ll get your pins shared and some you won’t
- Share 50% your pins and 50% others in your niche. You want to make your Pinterest account a high-quality resource for your followers. Sharing other peoples content will make it likely those people come back and share your content as well
- Pin consistently 5-30 a day! This is another reason sharing other peoples content is a good idea. When you up your pinning to 30 a day, it’s likely you won’t have enough of your own content to share. Also, show up to do some manual pinning occasionally. Pinterest wants users engaging on the platform
6. Link Out to Influencers in Your Niche and Message Them
Linking out to an influencer in a blog post is a great way to build up a relationship and show your support.
By mentioning someone in your article and adding a link to their website, this will give them link juice and you may even get a mention on their social media. The more you do this, you may even get a link to you from their high DA site or be asked to contribute?
7. Share Posts on Mix.com
Mix.com was formerly Stumbleupon and is a content curation site allowing you to share your own articles and collect other articles from around the internet. When you share other peoples content, they can do the same for you meaning your blog posts will get more exposure. This, in turn, will help to increase blog traffic.
Make sure you follow others in your community and use unique Mix names and descriptions. Another benefit of having a presence on Mix is that you will get a dofollow link back to your website which will help improve your DA (domain authority).
8. Create Your Own Lead Magnet
We all love a freebie which is why giving valuable information away can seriously help increase blog traffic. A lead magnet should be easily consumable, helpful and high value.
Have a think about what people struggle with in your niche and maybe you could turn that into a short EBook, a cheat sheet, an email series or mini video tutorial.
Once you have your lead magnet created, display it on your website, give it away to people you talk to and advertise it on your social media.
Create a funnel opt-in so you capture an email address as well. This way you can follow up with your community later and further promote content on your blog.
9. Write Interesting Post Titles
A catchy title will make the difference between someone clicking on your post or whether they scroll on by. Good titles should be intriguing, actionable and even maybe a little shocking. They should make the scroller want to know more. Try to include one or two relevant keywords to help you rank in searches.
Check out the Income Diary where they’ve detailed 110 incredible headlines that got them 50 million-plus readers!
10. Re-Write Popular Content in Your Niche
If an article is popular, it is usually popular for a reason – people are interested in the subject matter. Take a look at other influencers in your niche and see which of their articles get shared a lot. Could you write your version of that article with your own twist? If a subject got that writer a lot of readers, it will likely increase blog traffic for you.
Other ways to find trending, viral content for you to re-write is by using;
- Google trends
- Social Pilot
- Ahrefs Content Explorer
11. Make Sure Your Posts Are SEO Optimised
When you optimise your blog posts for SEO (Search Engine Optimisation), you are increasing the chance of your website being found by people searching for terms in Google.
High-quality SEO optimised blog posts, help Google see that your website has the answer to people’s questions. Here’s how you can optimise your blog posts for SEO;
- Incorporate 1-2 long-tail keywords in your post. Target lower competition keywords as a new blogger as you’re more likely to rank for these. Neil Patel’s free Ubersuggest is great for searching for keywords and analyzing the competition
- Make sure your blog is responsive on mobile and desktop
- Add in a meta description, alt tags to your images and have at least 1 internal link. The Yoast plugin is great to help with all this
- Have images and videos in your content where possible. Videos increase engagement and keep people on your website longer
- Structure the post well and use headers. Google values well-structured content and likes to see H1, H2 and H3 tags keeping your post organised
Conclusion – How to Increase Blog Traffic
As you can see there are many ways to increase blog traffic.
Have you tried any of the strategies mentioned? Did I miss any good ideas off the list?
Gaining traffic to your blog, especially if it’s new does take effort and time. I know because I’m going through the process.
But, I’m learning every day and I know consistency and persistence is key. Like most things in life.
It can be overwhelming with so much to do as a new blogger. My advice is to implement the techniques above step by step.
Don’t worry if you can’t do everything at once.
Focus on one area and master it. Then move on to the next.
Now go get some traffic!
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