common affiliate marketing mistakesWhen starting out as an affiliate marketer, it’s likely you’ll make some common affiliate marketing mistakes.

But the thing is, that’s ok and it’s part of the process that 99% of people will go through. As a new entrepreneur, there’s a lot to learn and it can take a while to find the path to success.

I’ve made many of the common affiliate marketing mistakes myself and the learning never stops!

Affiliate marketing and making money online is a fast-moving environment and just when you get a handle on one thing, there’s another new piece of software or way of doing things to learn about.

It’s hard to keep up, believe me I know!

My best advice is to not beat yourself up if you make a mistake or multiple mistakes. Just know it’s part of the process and failure actually will teach you a lot.

Just don’t be the type of new affiliate marketer who throws in the towel and gives up after a few months. Acknowledge what you did wrong, learn from it and move on.

If you’re really new to affiliate marketing, here’s a quick overview of what it actually is.



What is Affiliate Marketing and How Does it Work?


Affiliate marketing is an arrangement between an online retailer or product owner and an affiliate.

The affiliate promotes a product and will receive a commission when someone buys through their unique link.


Here is a simple overview of the affiliate marketing process;


– Sign up to an affiliate network or apply to a private affiliate program

– Choose a product or service that will help your audience

– Apply to be an affiliate for the product. Rules on what you need to be accepted will vary between products, eg; do you have a blog, have you purchased the product, what country you live in…

– Once accepted, get your unique links and banners

– Start promoting the product on your blog, on your social media accounts, by word of mouth and through your email list

– Once someone buys through your link, you will make a commission


It sounds simple right!?

Even though the process is simple, you do need to take time learning the basics, choosing a great product and building up trust with your audience.

People will not buy from you straight away.


Check out my latest affiliate marketing guides and free training to get you started;

The complete library of 60+ affiliate marketing and digital marketing courses

How to start affiliate marketing with no money. Exact beginner steps

15 best affiliate marketing programs to promote (high paying)

How to make money affiliate marketing on Instagram

Tips on using Twitter for affiliate marketing. What you need to know


Common Affiliate Marketing Mistakes You Need to Avoid


Mistake #1 – Having a Short Term Over a Long Term Mindset


''You must have long term goals, to keep you from being frustrated by short term failures.'' Charles C Noble. A long term over short term #mindset is essential to #succeed with #affiliatemarketing. Check out these 9 mistakes to… Click To Tweet


It’s so hard not to listen to the ‘’gurus’’ who stand in front of a Ferrari and tell you they made enough money to buy it in a few months.

You have to realise, most of these people are not telling the whole truth and have probably put years of hard work in behind the scenes they don’t show you.

You have to think long-term when you’re starting as a beginner affiliate marketer.

While it’s entirely possible to start making some affiliate commissions in a few months, it’s more likely you’ll have to build your brand up over 6-12 months before you see monetary gains.

Mistake #2 – Not Having a Business Plan

beginner affiliate marketers


If you start out as a beginner affiliate marketer without a plan, it’s likely you’ll flit about doing random things but never doing anything consistently.

To build any business online or off, you need to take consistent action and as time moves on, use other strategies to drive things forward.

Think about a top-class athlete. Does he just do random exercises each day and just work out now and again!?


He has a plan and he sticks to that plan consistently until he is the strongest, fastest and best at what he does.

Without a plan, he’d never get to where he needs to be and the same goes for you starting an affiliate marketing business.

Fail to plan, plan to fail!!

Mistake #3 – Only Thinking About Making Money


common affiliate marketing mistakes


This is one of the really common affiliate marketing mistakes. It’s hard to not think about money if you have debts piling up or have lost your job.

I’m sure we can all relate – making money is important and it makes life a lot better to have more of it. 

The thing is, the whole world is a ball of energy and our thoughts are energy.

If you’re constantly putting out thoughts into the universe about not having money, being stressed about money or needing money fast, it’s likely you will repel money.

Sounds crazy right?

It will probably also mean, you’ll only see potential customers as ATM machines, instead of someone who you can give value and help to improve their lives.

Disengage from the making money thoughts all the time and focus on building your brand, building your authority in a niche and helping your potential customers.

The money will follow.

Mistake #4 – Not Investing in Themselves

In today’s world, many people go to university or college for 4-6 years, come out the other side with a qualification they can’t get a job with, plus tens of thousands of pounds in debt!?

Or, some people will spend $200 on a night out and another $100 on a pair of shoes and $500 or a Luis Vuitton bag!?

But investing a few hundred pounds in themselves to buy a course to give them the exact blueprint and support they need to build a successful business, seems to send some people running?

As a beginner affiliate marketer, investing in a course run by a marketer who is living the life you want, is one of the best investments you’ll ever make.

It’s not throwing money away. It is an investment in YOU and your knowledge. If you take action on what the course teaches you, you’ll make the invested money back and more in 6-12 months’ time.


Mistake #5 – Being Too Scared to Go Out of The Comfort Zone


beginner affiliate marketer


When I first started as a beginner affiliate marketer, my mentor told me a story of how when he did his first Facebook live, he had to get drunk because he was so scared.

He said he’d avoided it for months as he was too terrified to do it but his mentor had told him that to be successful, you have to do things that other people aren’t willing to do and success lies outside of your comfort zone.

If you want to be a professional football player, staying at home lying on the couch in your comfy zone will get you nowhere. You have to practice daily sometimes early in the morning when everyone else is in bed.

People watch more videos today than ever before, so if you’re scared to be on camera, now is the time to get over that fear and start doing videos.

If you’re scared to do something as a beginner affiliate marketer, remember you’re not the first one to ever feel that way.

The only difference between successful and unsuccessful affiliate marketers is that they were willing to do ANYTHING to reach their goals.

Mistake #6 – Not Building an Email List


Not collecting email addresses is another common affiliate marketing mistake.

Getting your audience onto an email list fast is essential, to continue building up a relationship. You can follow up with promotional campaigns with your affiliate products also.

By not getting someone onto your email list, it’s likely you’ll never see them again. People will rarely buy from you when they first become aware of you.

Build your email list by offering valuable lead magnets that solve a problem. Some of examples of great lead magnets are;


– Free EBook

– Cheatsheet/bundle of printables

– Email challenge/simple guide

– A free trial

– Swipe files


Recommended reading;

The dos and don’ts of creating a lead magnet that converts



common affiliate marketing mistakes


Mistake #7 – Not Having Actual Real Conversations with People

It took me a while to learn this. I used to be so focused on writing content on my blog or posting something amazing, I’d forget to actually speak to people.

Yes, you need to put out valuable posts on social media, but you also need to focus on the human side — having real relationships and conversations with people.

Ask people what their dreams and desires are. Ask why they haven’t achieved what they want in life yet? Ask what they are struggling with?

Showing people you actually care about their problems will help you immensely. There are too many people in the affiliate marketing world and in real life who just see people as cash machines.

Don’t be one of them.


Mistake #8 – Trying to Be On Every Social Media Platform


social media


This will be a big factor in your success as a beginner affiliate marketer. Some of you may have full-time jobs, some may have families or some may just have a lot of commitments going on when you’re trying to set up your new business.

If you try to be on every social media platform at the start, you’ll cause yourself to get overwhelmed, stressed and it may possibly make you want to give up.

I’ve been there myself — overwhelm is real!

Choose one social media platform to start and master it. This could be YouTube, Facebook, Instagram, LinkedIn, Pinterest, Twitter or any other platform you enjoy using the most.

Commit to 1-2 hours a day or whatever spare time you have to post on your chosen platform, build up a tribe and consistently give value.

As you progress and build up an audience, then think about adding another social media platform to your arsenal.

Just make sure you’re able to handle the posting schedule and remember you don’t need to be on every platform to make money affiliate marketing.


Related reading:

How to make money affiliate marketing on Instagram

Tips on using Twitter for affiliate marketing. What you need to know

How to make money with affiliate marketing on YouTube



Mistake #9 – Letting Failure Get You Down


''If you learned from defeat, you haven't really lost'' Success quotes... Letting #failure get to you is a common reason #affiliatemarketers never make it. It's important to move around failure and carry on no matter what.… Click To Tweet

This is probably the most common affiliate marketing mistake of them all.

Every successful person has failed in their life but the reason they succeeded in the end was — they kept going.

Michael Jordan the famous basketball star, got kicked off his high school team because his coach said he didn’t put enough effort in. Instead of giving up, he practised every day for an hour for the next year before school.

This helped him hugely improve and showed his coach he really wanted to get back into the team.

At the end of the year, he got back into the team, went on to play for professional teams and became one of the best basketball players of all time.

If he’d let that first failure get to him and given up, he never would have realised his full potential and he certainly never would have gone on to become as famous and successful as he did.

There will be setbacks, you will have failures, you will get frustrated.

But use the frustrations to fuel you on. Channel the anger and disappointment into creating something even more awesome.

See failure as a teacher, not a time to throw the towel in.


Conclusion — Common Affiliate Marketing Mistakes to Avoid


We are all human and making mistakes is ok. 

Hopefully, by reading through the common affiliate marketing mistakes in this article, you can avoid a few of them.

Have you already made any of the mistakes I talked about? Did I miss any you think should be on the list?

Just don’t let mistakes or setbacks hold you back. Usually, success is waiting just around the corner, for the strong few who don’t let mishaps hold them back.

Leave me a question below if you need help getting started with affiliate marketing. You can also read my simple guide on how to start affiliate marketing with no money, exact steps for beginners.



Download my FREE EBook; affiliate sales in 30 days. This shows you the exact steps to monetise your social media accounts.


affiliate marketing myths debunked



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