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With around 326 million monthly active users, Twitter is a social giant where people flock to see news about celebrities, their favourite brands and to connect with other like-minded people.
Although using Twitter for affiliate marketing is a good idea, it can take a while to understand the platform and to learn how to leverage it for your needs. In this article, I’m going to dive into what Twitter actually is and how to use it to your advantage.
What is Twitter and Why Should You Use It?
Twitter is a microblogging and social networking platform which allows its users to post ‘’Tweets’’ of under 280 characters. Founded in 2006, around 500 million Tweets are sent each day and 63% of Twitter users are aged between 35-65 years old.
Around 40% of Twitter users report on buying something after seeing it on the Twitter platform. So you can see, Twitter can be a useful part of your social media strategy.
Benefits of Using Twitter for Affiliate Marketing
Twitter has many benefits for large brands, small businesses and budding entrepreneurs. It’s a good idea to sit down and brainstorm the exact goals you want to achieve using Twitter for affiliate marketing. Here are some of the benefits;
- Getting new eyes on your affiliate brand and building your authority
- Increasing your flow of leads to turn into customers
- Get more exposure for your blog posts and YouTube videos
- Make connections in the industry
- Connect with new and old leads and build longer-lasting relationships
A good idea is to take a look at what other affiliate marketers and businesses are doing on their Twitter feeds. You can use FollowerWonk which allows you to explore and grow your social graph, comparing your feed to others in your industry.
How to Improve Your Results Using Twitter for Affiliate Marketing
Create an Awesome Twitter Bio
Think of your Twitter bio as your CV. You have to sell yourself to people as this is the first bit new followers will see and make a snap judgement on when coming across your Twitter feed.
Your bio needs to; convey who you are and what you can do for people, be friendly and opening and sell you as an expert in your niche.
You only get 160 characters here, so you might need to play around with the text a bit.
You can also include a Call To Action (CTA) here like a link to your free training or email capture. There is a website section you can add the link to your blog in.
Have A Pinned Tweet
A pinned Tweet is essentially a post that will stick to the top of your feed, being the first thing people see after your bio.
This is a prime piece of real estate where you can again give potential customers a CTA, with a Tweet encouraging them to subscribe to your YouTube channel or download your free cheatsheet for example.
Below you can see I pinned the Tweet asking people to ‘subscribe to my YouTube channel for FREE training’.
Engage with Followers and Influencers
Just like on other social media platforms, Twitter is designed to be a ‘social platform’. Don’t just spam your affiliate link or offer to everyone you come across, reach out and actually have a conversation!
Yes, a conversation!?
I know this might seem slightly weird, because we all just sit behind our computer screens building our affiliate marketing businesses I think we forget people are actually REAL people!
Show someone you are not just a robot and actually ask them about themselves, their dreams and plans for the future. I can’t stress what a difference this will make.
If someone follows you or comments on your Tweet, send them a real message asking about them or their life, don’t just send a link!
Joining Twitter chats relevant to your niche is another great strategy to make connections and learn from others.
By interacting with influencers, they may even help you promote your brand in the future. Nurturing these relationships takes time, but show support for what they’re doing and later down the line they may return the favour.
Post Tweets Regularly
Big movers in the online world recommend Tweeting anywhere between 3 times daily up to once every hour for the best results. This can get very overwhelming quickly, this is why if you’re a solo entrepreneur it’s a good idea to use a social media scheduler.
There are many paid and free schedulers out there and I’m currently testing out a free one – Hootsuite. On the free version, you can schedule up to 30 social media posts at a time across three social media accounts.
I only use my account for Twitter as I post a higher volume of posts on here. I like to sit down on a Sunday and schedule x3 a day for the week. It can take some time, so thank god they only up to 280 characters!
Other social media management tools to mention are;
- Sprout Social
- Social Media Pilot
Mix Your Tweets Up
Nobody wants to be bombarded with you promoting something to them every day. You will find people will unfollow you if you do this. Create Tweets that will engage, inspire, educate and occasionally entertain.
Some ideas for Tweets are;
- Asking questions or creating a poll
- Inspire with a quote
- Post a link to your recent blog post or video
- Create a value packed free giveaway
- Show your lifestyle and tell people what you’re doing
- Share followers and other industry content
- Go live offering a tip or talking about your latest post/video
Use The RIGHT Hashtags and Don’t Overdo Them
Research has shown that Tweets with 1-2 relevant hashtags have a higher engagement rate than ones with 3 or more! This was news to me until recently, as I’ve been used to Instagram where using up to 30 hashtags is cited as the sweet spot.
If you’ve been using more than 2 like me, now’s the time to narrow down your tags on each post.
But how do you decide which are best?
A good idea is to use the Ritetag chrome extension which will give you hashtag suggestions and allow you to compare the stats of hashtags to see how well they’re performing.
Progress On to Paid Ad Tactics
I’m a big advocate on using free, organic methods to drive traffic to your brand and affiliate offer when you’re starting out. You don’t want to be spending money on ads when you are still working out your offer and finding your audience.
Once you have got this nailed down though, setting up a paid Twitter campaign can be a brilliant way to get your offer under the right noses and increase followers.
Once you sign up for Twitter ads, you can choose the objective of your campaign eg; followers, tweet engagements, website clicks or engagements, promoted video views or website clicks/conversions.
Twitter also allows you to promote your affiliate offer which will show up in peoples feeds as ‘’promoted’’. In this type of ad, make sure you strike a balance between value and promoting your offer. No-one wants to be sold to all day long on any platform.
Include an image with your ad and maybe a tip that addresses your ideal customer’s pain point. Basically, something that will encourage the potential lead to click on what you have to offer.
Let me know in the comments if you’re using Twitter for affiliate marketing? What is your experience?
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